According to the National Association of Realtors 2006 Survey of Home Buyers and Sellers, more than 80% of potential home buyers or sellers are using the
internet to begin their search for real estate.
Buyers and sellers today need a technologically savvy Realtor to market and sell their home. The ECertified designation program recognizes Prudential Real Estate Network members who competent in the use of the Internet and technology in the real estate business. This innovative and exclusive designation for Prudential Real Estate sales professionals show the public that our real estate professionals are well-versed in vital computer-based communication and knowledge.
As technology changes the needs and expectations of our homebuyers and sellers, Realtors must develop and increase their internet and computer skills if they expect to compete in the rapidly changing, technology driven real estate world.
Actions taken as result of using Internet site:
- Drove by/viewed a home - 74%
- Walked through a home viewed online- 61%
- Found agent used to search/buy home - 23%
Source: 2006 National Association of REALTORS® Profile of Home Buyers and Sellers
How Buyer Found Real Estate Agent Used
- Referred by (or is) a friend, neighbor, or relative 40%
- Used agent previously to buy/sell a house 13%
- Visited open house and met agent 7%
- Walked into/called office and agent was on duty 4%
- Internet Site 7%
Source: 2006 National Association of REALTORS® Profile of Home Buyers and Sellers
Technology Statistics
REALTORS®' use of email for business - 50% of REALTORS® communicate with their clients by e-mail more than 50% of the time
Real Estate Web Pages - Does your company have a website?
- yes - 89%
- no - 8%
Source: 2007 National Association of REALTORS® Member Profile
